Product Brand Manager
This position will assist with the development and execution of marketing initiatives, manage the advertising and PR agencies and develop effective sales materials, promotions and customer presentations.
Essential Duties and Responsibilities: include the following. Other duties may be assigned.
1. Development of each brand's positioning and ensure all marketing support is in alignment.
2. Evaluate, research and review customer feedack.
3. Assist in the development of new advertising by working with internal and external groups.
4. Develop promotions with agencies and internal support groups.
5. Work closely with the media and Brand Activation Group to develop an effective media plan to reach consumer target with the appropriate mediums.
6. Assist in the development of all packaging, merchandising support, promotional products and public relations.
No supervisory responsibilities.
Scope/Impact Of Job: Include any information here that helps define the scope and dimension of the responsibilities indicated above. (e.g. sales dollars responsible
for, level of purchasing authority, operating expenses responsible for, number of locations managed, number of claims or transactions, etc.)
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
Bachelor's degree (B.A.) from four-year college or university with and emphasis in Marketing, Business, Communications or related field and 5 years experience in advertising, promotion and marketing fields; or equivalent combination of education and experience.
Minimum of three years experience in consumer goods industry in the areas of Marketing, Advertising, Sales Promotion and Sales preferred.
Master's degree beneficial.
Understanding of brand management disciplines, key marketing strategies, media and selling dynamics.
Strong analytical skills as well as ability to be a creative and conceptual thinker.
and presentation skills required.
Self Starter and driven with an attention to detail. Ability to manage multiple projects is critical.
PC skills must include experience with Microsoft Word, PowerPoint, Excel and Adobe CS3.
Approximately 25% travel.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Frequently required to sit and talk or hear; use hands to finger, handle, or feel; regularly reach with hands and arms.
Occasionally required to stand, walk, climb or balance, stoop, kneel, crouch or crawl and taste or smell; lift and/or move up to 50 pounds.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasionally exposed to wet and/or humid conditions; moving mechanical parts; fumes or airborne particles; outside weather conditions; extreme cold and vibration.
Noise level in the work environment is usually moderate.
This job has originated from a member site of TheJobNetwork - TheJobNetwork. Category: Marketing, Advertising -and-amp; Business Dev., Keywords: Brand Manager